The GIANT DOG-X SW is a real-impact pencil lure that creates a flashing appeal to underwater targets with a rolling dog walk accompanied by side-to-side action. The hydro gills built into the body slice through the water during turns, generating sound and splash. Combined with the flashing during the side-to-side motion, it creates an intense impact that mimics fleeing baitfish, effectively turning neutral fish into a feeding state.

The weight setup, optimized for saltwater use, is designed to produce a responsive action even in choppy sea conditions, allowing for fluid rod work. During high-speed dog walks, the lure maintains its side-to-side action without jumping out of the water, generating flashing turns and splash sounds that attract marine species. Additionally, the increased weight enhances casting distance, making it highly effective for targeting feeding frenzies on the surface.