The Ultimate Standard” — The All-New Tide Minnow Is Here!

Since its debut in 1997, the Tide Minnow series has been a long-selling favorite among anglers worldwide.

Why has it remained beloved by seabass anglers for so many years?

One of the biggest reasons lies in its versatility.

Modern seabass fishing techniques have become increasingly specialized and diverse. While certain methods can be incredibly effective in the right conditions, they often come with the downside of needing precise adjustment to achieve results.

The Tide Minnow Splat was developed with the goal of becoming the “ultimate standard.” It features exceptional response that faithfully follows retrieve speed and rod action, allowing anglers to control it exactly as intended. Combined with explosive casting distance and a strike-inducing action—both made possible through years of accumulated experience and innovation—it sets a new benchmark.

Evolving with the DNA of the original Tide Minnow, the Tide Minnow Splat defines a new era—the birth of the ultimate standard.