In 2025, Ripple Fishers Selfish jigging rod series will introduce two new spinning models and one new bait model.

The two spinning models belong to the newly categorized AJ - Aggressive Jerk series, which is characterized by high jig control and a highly responsive blank. They specialize in sharp actions with varying intensity, allowing seamless transitions between dynamic and static movements. This series is finely tuned to enhance sensitivity to feel the pressure of the tide, focusing on hook-setting performance.

The SEB - Sensitive Bait series, known for its technical handling, will introduce a high-power model in the 5号 class, targeting large fish in deep areas. The series will also be rebuilt with three categories: NS - Natural Swim, which specializes in jigging in shallow areas and diagonal pulls, along with eight models in total.

These three categories are designed to meet the complex and diversified demands of todays jigging scene. Each model is crafted to ensure that actions such as bouncing, swimming, and fine movements of the jig can be transformed into effective bite-attracting techniques. True to the Selfish series identity, these rods are slim, lightweight, and offer a sharp, responsive feel for slicing through the tide, while their robust butt power remains finely tuned for maximum strength.